Thanks John. Good to get the inside update, which is not dissimilar to what I heard at the last 2 RTRS annual meetings. I think the range of actors in the room - from corporate multinationals to activist NGOs - is reason for hope. When I visited the soy plantations in Brazil last year, the scale and potential became clear to me. As with all labelling schemes, the challenge remains getting beyond the premium green niche and into the competitive mainstream. Roll on 50-70%!
Thanks John. Good to get the inside update, which is not dissimilar to what I heard at the last 2 RTRS annual meetings. I think the range of actors in the room - from corporate multinationals to activist NGOs - is reason for hope. When I visited the soy plantations in Brazil last year, the scale and potential became clear to me. As with all labelling schemes, the challenge remains getting beyond the premium green niche and into the competitive mainstream. Roll on 50-70%!