4 Comments
User's avatar
Nelmara Arbex's avatar

Dear @John! It is great to see this experience with your eyes! Glad also to have been part of Natura’s history with you. I recall your first visit to Cajamar’s site. Do you remember? And yes, I do believe that regeneration and Socio- bioeconomy is one way to build the future we envision! Big hug!

Expand full comment
John Elkington's avatar

Oh I do remember, Nelmara, and a big hug back : )

Expand full comment
Marcy Murninghan's avatar

PS: Love the term "socio-bioeconomy".

Expand full comment
Marcy Murninghan's avatar

Brilliant, John — thank you. (And good to see you on Substack!) Totally agree with your musings. Am working on an action lab involving three American cities to meet the challenge while fulfilling the American Covenant.

BTW, Bill Baue and I featured Natura in our 2010 working paper for the Kennedy School called "The Accountability Web: Weaving Corporate Accountability and Interactive Technology." (Back then it was called Web 3.0. Oh, we were so innocent!) Still, we believe our analysis remains valid, and in this post you demonstrate, with Natura as exemplar, why. Thanks again!

https://www.hks.harvard.edu/sites/default/files/centers/mrcbg/programs/cri/files/workingpaper_58_bauemurninghanexecsummary.pdf

Expand full comment