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Thomas Bourne's avatar

Thank you John - I needed the positivity of this article right now. Based – as I know it is – in your decades of experience in this space and its cycles, it is salve for those having to dig deeper and deeper for energy to keep putting one foot in front of the other at the moment.

Ertan's avatar

Dear John, thank you again for the insightful piece. I have one thing that I can not really make sense. Eccluding the government, shareholders have the power and legitimacy to hire or fire decision- makers. And those decision makers are judged by shareholders. Objectively, how can we priotirise stakeholders’ cliams (other than using it as a tool for shareholder claims)?

John Elkington's avatar

Market pressure and regulatory requirements are the only really effective tools. But they require foresight, courage, stamina and an unusual appetite for failure…